Heidi middleton art club

ARTCLUB is home to Heidi's creative world where both her art & fashion sit side by side. There is a natural dialogue between these two mediums, where both masculine & feminine energies are at play. Strong modernist shapes sit amongst a muted palette.

“ARTCLUB was born out of a quest for my ideal creative platform, to house the things I love: painting, designing fashion, curating vintage & collaborating with creative people of shared values” , says Middleton. “Most of all, it was created from a desire to make things of beauty with purpose and meaning, that will endure the test of time.”

In 2019 Heidi was awarded a Member of The Order of Australia for her contribution to the Australian Fashion Industry and her charity work. 

"This life is magnificently fleeting,

bursting with wonder &

intrigue & beauty, 

so hurry to be slow, 

to give,

create, 

observe, 

consider, 

but most of all to love".

Heidi

Sass & Bide

Australian women's fashion label

Sass & Bide (stylised as sass & bide) is an Australian women's fashion label established in 1999.[2] The label is known for being worn by actress Sarah Jessica Parker and, in more recent times, Madonna, Rihanna, Kate Moss, Beyoncé, Nicole Richie and Mila Kunis.[3]

History

Foundation

Sarah-Jane Clarke (sass) and Heidi Middleton (bide) first met in 1992, whilst in secondary school in Brisbane, Queensland. They followed different paths; Clarke studying to be an accountant, while Middleton studied at the Queensland College of Art and Griffith University, prior to becoming an art director.[4] However, they reunited and together went to London in the late 1990s.[5]

The label was founded in the late 1990s by Clarke and Middleton when they commenced selling customized jeans in a stall on London's Portobello Road Market.[4][6] Motivated by a love of vintage clothing and markets, Clarke and Middleton claim that they commenced modifying jeans

Heidi Middleton

Heidi 'Bide' Middleton AM (b. 1971) and Sarah-Jane 'Sass' Clarke AM (b. 1974) are the founders of the fashion label Sass & Bide. After meeting at St Aidan's Anglican Girls School in Brisbane in 1992, Clarke studied business at Queensland University of Technology and Middleton commercial art at Queensland College of Art. A few years later, living in London, they began their fashion retail career selling customised jeans at Portobello Road markets. Returning to Australia in 1999, they established a tiny Sass & Bide outlet with a $70,000 loan, manning market stalls on the weekends to bring in extra income. With the launch of their skintight and super-low-slung jeans, their business skyrocketed and in 2001 they showed at Australian Fashion Week. After meeting Sarah Jessica Parker, who wore their clothes on Sex and the City, they made their international debut at London Fashion Week in 2002, followed by New York Fashion Week in 2003. Powering through numerous pregnancies as well as serious illness on Middleton's part, the close friends went on to show their collectio

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