Wonya lucas age
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Most recently the president and CEO of Public Broadcasting Atlanta, overseeing its NPR and PBS outlets, Lucas’ attention will now be focused on growing Crown Media’s television presence. There, she will lead the strategic direction, daily management and growth of all three linear networks as well as subscription streaming service Hallmark Movies Now.
“Hallmark has been central to my life since I can remember, starting with those Hallmark Hall of Fame movies that were as enriching as they were entertaining,” said Lucas in a statement. “In some ways, my entire career has led me to this incredible opportunity to use the breadth of my experience and skills to evolve an iconic and beloved brand, a culture and a business. I...
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Brand Builder and Media Veteran Wonya Lucas Named President and Chief Executive Officer, Crown Media Family Networks
STUDIO CITY, Calif. (July 23, 2020) – Crown Media Family Networks, home to a unique universe of brands powered by positivity and optimism across networks that include Hallmark Channel, today announced Wonya Lucas as president and CEO. Crown Media Family Networks is a subsidiary company of Hallmark Cards, Inc. headed by CEO Mike Perry, to whom Lucas will report.
Lucas is charged with accelerating the mission and growth of the iconic television brand whose flagship channel is regularly ranked among the top 15 cable networks each year. She is responsible for the strategic direction, day-to-day management and successful growth of the three linear networks (Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama), its digital platforms as well as the company’s subscription streaming service, Hallmark Movies Now.
“Wonya is a brand builder at her core who shares Hallmark’s beliefs and values. She has a deep understanding of the role our brand plays in ful
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Wonya Lucas To Exit As Hallmark Media President & CEO At Year’s End; Will Remain On Company Board Of Directors
After three years at the helm, Hallmark Media President & CEO Wonya Lucas will exit her current role at the end of year, the company announced Tuesday. Lucas will continue to serve on the Hallmark Media Board of Directors.
Lucas, who was named to the post in July 2020, succeeded previous CEO Bill Abbott, who stepped down in January of that year following Hallmark Channel’s controversial handling of an ad featuring a same-sex couple kissing. It capped longtime criticism over Hallmark movies’ lack of diversity.
Increasing representation was one of Lucas’ priorities during her tenure, and she is credited with building a more solid foundation for the business through broadened storytelling with more diverse and inclusive storylines and characters.
Meanwhile, Abbott went on to launch a rival network in GAC Family, now Great American Family, owned by Great American Media, poaching some of Hallmark’s biggest stars to compete
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